So, what do we reckon of web 2.0? Peter and I had a great time, not least because it validated that Imprezzeo is doing something very special. No exaggeration to say that results were met with a mix of cynicism (this must be a fix), silence (the right type) and mouth-agape “now I get it”.
As for the show itself:
- Woeful wifi. Yes I know it was busy but hugely frustrating when you have meetings set where you can’t get web access
- No great surprise that Twitter was this year’s facebook and Sarah Milstein’s presentation was a fascinating insight into how businesses can embrace it (I would normally say ‘harness it’ but that would of course spoil the Twitter vibe)
- That said, check out an excellent piece by Wired UK’s Editor David Rowan in the Times a few days back
- Cloud computing rivalled social media marketing as the big story (yes I only went to a handful of sessions but that was my general sense)
- Tim O’Reilly’s keynote was great, not last as it’s main thrust was the intelligence of search going forward (ahem... c.f. Imprezzeo)
Also stopped off in Boston to among other things give this interview with Network World.
A great week.