imprezzeo

What is Imprezzeo?

Imprezzeo is an image-based search technology company. Our core offering allows users to search for images using other images as examples rather than textual search terms. Those images might be scenes, landmarks, objects, graphics, people or even personalities. Irrespective of the size of the collection, Imprezzeo Image Search helps you find the right image, fast.

 

 

How can Imprezzeo be used?

Imprezzeo Image Search is ideal for large digital image collections looking to serve up relevant choice to their users. Imprezzeo’s starting point is the creative stock, news agency and publishing markets.

 

Our underlying technology can also be applied to a whole host of other markets such as internet search engines, desktop photo management, online photo sharing and services sites, online retail, art and design and beyond.

Who are the people behind Imprezzeo?

The technologies originally originate from two Australian universities, the University of Wollongong and the University of Queensland. Investment capital comes from Independent News & Media PLC. To learn more about the Imprezzeo management team, click here.

 

What are the benefits of using Imprezzeo image search technology?

Imprezzeo Image Search delivers a more satisfying search experience by allowing users to find the right image, fast. Whatever your business model, satisfied users results in return visits and return visits results in increased revenue opportunities.

 

What‘s wrong with current image search methods anyway?

Text is a good way to find text. It’s not a good way to find images because:

• Images are semantically rich (i.e. they convey deep and often inarticulate meaning) so using keywords to describe them is often difficult if not impossible

• They are very subjective: what two people see in an image might be quite different

• If you misspell something or your terms are ambiguous, the search engine will often return irrelevant results

• It presumes you have a clear idea of what you are looking for and are able to articulate that in your search terms

• They are costly to maintain to the extent that for most image collections it is uneconomic to tag all their material – at the cost of missed revenue opportunities

• To compensate for the inadequacies of keyword-based systems and to ensure potentially relevant content is not excluded from results, images will often be over-tagged (e.g. by applying thesauri). This creates a circular problem

• People still want to do simple searches AND retrieve highly relevant results

 

Do I need to replace my existing image search platform?

No. Imprezzeo complements your existing search technology by acting as a refinement tool, either refining an initial result set or indeed the entire collection itself. Not only does this approach save cost and minimizes disruption but it also means no major re-education of users is required.

 

Is it tough to integrate?

No, Imprezzeo can easily be integrated into your existing search system and image processing workflow via Web Services interface.